When you look for a job, the greatest asset you bring to the table is…you!
In that way, we can take the lessons we’ve learned from product branding and apply them to our ourselves.
If you’re a college student your very livelihood could depend on having a strong personal brand:
- Why would a potential employer hire you?
- What is it that makes you special?
- What skills do you bring to the table?
- How do you dress?
- How to you speak?
- What hobbies do you have?
- What jobs have you held?
- Who are your references?
Dynamic Graphics magazine defines a personal brand as “the personal identity that stimulates a meaningful emotional response in another person or audience about the qualities or values for which that person or business stands.”
Your personal brand can be a snapshot of who you are right now, or a blueprint of what you hope to become. You’re not necessarily aiming for only “positive” brand attributes; some of the most powerful brands are for “niche markets,” where pure positivity isn’t always the goal.
Whether you like it or not, you have a personal brand, and these are just some of the factors that make up the sum of its parts. If the bad news is that you can’t control having a personal brand, perhaps the good news is that you can control whether it’s a great one.