Introduction

By reading and working through this site, you’ll be well on your way to learning everything you need to know about brands and branding, so you can write, construct, and express a brand story for an advertising client or yourself: a snapshot of what it is now or where you hope to take it.

At the end of this Web lesson, you’ll be ready to tell your brand story, explain what’s different about your brand, describe its core beliefs, strengths, weaknesses, and vision, and create a brand name and image using words, fonts, logos, colors, images, music, and products that align with that image.

Art thou ready to get started?

Task

TASK ICON: This icon indicates an exercise to help you work toward the final lesson.